Facebook is pushing additional into the video gaming market with the acquisition of PlayGiga, a Madrid-primarily based firm that makes a specialty of cloud gaming. A Facebook (Fb) spokesperson confirmed the deal to CNBC on Wednesday, after Spanish enterprise newspaper Cinco Dias reported last week that the acquisition was coming and that the worth was roughly 70 million euros (about $78 million). “We’re thrilled to welcome PlayGiga to the Fb Gaming group,” the spokesperson stated, declining to touch upon the worth.
PlayGiga was based in 2013. The corporate ran a cloud gaming service in Europe, although that operation has wound down. Fb has been increasing its efforts in gaming in recent times because it appears to broaden in the market’s exterior of internet advertising.
It acquired digital actuality headset maker Oculus for $2 billion in 2014 and started promoting the Oculus Quest and Oculus Rift S $399 VR headsets in May of this year. In November 2016, Fb introduced Instantaneous Games, consisting of sunshine video games for the Fb and Messenger apps, which are constructed on the HTML5 software program stack. Last year, it launched Fb Gaming, a rival to Amazon’s Twitch, that permits customers to live stream their gameplay to others on the social community.
The corporate claims there are greater than 700 million customers every month participating with gaming content material in some trend. “It is very simple to imagine that as a result of its gaming and since Fb is so huge that maybe this can be a niche,” Vivek Sharma, Fb’s gaming head of product, mentioned in an interview final month. “However, the 700 million folks that have interaction each month — that’s an enormous quantity even at Fb’s scale. And we all know that quantity is rising quickly.”
Quite a few different tech and gaming firms are additionally rolling out cloud video gaming providers. Google final month launched Stadia, a $9.99/month streaming sports service that lets customers play video games from the cloud. Microsoft, in the meantime, started previewing the xCloud streaming sports service in October. That very same month, Sony cut the price of its PlayStation Now online game subscription service to $9.99 monthly.